Catherine Abalos joined the family business in early 2019. Prior to that, her career began in sales and marketing at C California Style & Culture Magazine in Los Angeles where she honed an eye for the unique lifestyle and culture of California. Five years later, she moved back to the Bay Area to help Nini Gueco build her fitness business, overseeing operations and marketing, and quickly becoming a customer favorite with her warm demeanor and attention to detail. Aside from her decade of experience in client service, Catherine earned her B.A. from Loyola Marymount University and her MFA in Writing from the University of San Francisco in 2018. She serves as her class representative in the alumni association of Saint Ignatius College Preparatory in the Sunset and as alumni advisor to the USF chapter of her sorority Kappa Alpha Theta. She reads 20 books a year and visits at least one new city annually.